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Vanco touts NetDirect as "the Amazon" of telecommunications

Opinion and Analysis

Wayne Churchill, CEO of Vanco NetDirect is touting Vanco's new telecommunications online ordering and pricing service not so much as a web portal but as a "new paradigm for telecommunications industry, likening it the impact that Amazon had on the bookselling industry.
NetDirect was launched in Asia this week at a function in Hong Kong, following its launch in the US earlier this month, which was reported in iTWire.   It enables users to configure and order a global MPLS network and leased line or DSL access through a Web portal.

According to NetDirect, the portal removes the complexity of purchasing these services around the world. "Once signed up to the system, users can enter each site location and circuit requirement – circuit type, bandwidth and class of service (CoS) – to display prices for locations in the USA and internationally, and to place orders for these circuits."

NetDirect is aimed primarily at asset-based carriers and system integrators providing services to end user enterprise customers, but Vanco suggests that large enterprises may use it to order circuits and set up a network themselves.

NetDirect provides a consistent MPLS service across different carriers' network through its MPS Matrix: interconnection technology installed in carrier neutral data centres around the world which maps class of service and quality of service parameters between the different MPLS networks in order to be able to deliver MPLS with consistent features end to end.

According to Churchill, NetDirect is "the only portal of its kind anywhere in the world...We regard this as the telecommunications company of the future." And he claims it meets a need that no global infrastructure based carrier can hope to fill. "Even the likes of BT could not hope to build a network that would reach every address on the planet."

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