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Trujillo's claimed achievements ignore history
Stuart Corner
Tuesday, 03 October 2006 06:09
Page 3 of 3
Ziggy Switkowski, then group managing director of Business and International, said that "never before has Telstra attempted a business campaign on such a massive scale and involving so many components...Internally I have laid down the challenge to staff to find new ways to anticipate our customer needs. By meeting our customers' demands and helping them plan for the future we will be able to help them grow and become more profitable. This in turn will ensure Telstra's future growth and profitability".
Just a year later, Telstra was re-inventing the wheel again with the launch of a Business Solutions Group. This was supposed to replace product-focused, geography-based sales and service units with national industry groups, which include significant expertise in developing business-enhancing technology solutions for each industry segment.
Today according to Shiff as reported in the AFR, Trujillo has "a personal interest in small business and...a bit of a passion for it," and, as a result, a small and medium business enterprise group has been created, "designed to be much more customer oriented, with an emphasis on marketing and providing modern communications needs." Now isn't that revolutionary.
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