Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
These 5000 are not be confused with another 5000 whose planned removal was revealed in June by the Australian Financial Review. That, according to the Sunday Age, was 'Stage One'.
The paper was not able to get Howard to comment on its 'Stage Two' scoop but did quote him as saying, of 'Stage One' last Friday "I think it's a very silly decision...Very bad public relations apart from anything else, I mean really bad."
Now that's not like Howard at all. With cellphone penetration at almost 100 percent and with bucket plans removing many peoples' inhibitions about calling from their cellphones, payphone revenues are plummeting. Many of these 5000 phones are in locations where there is more than one, they are losing money (shareholders' money). The issue is not black and white, and you would not expect Howard to give such a black and white answer on such a complex issue. Perhaps yet another sign that Telstra is really getting to him.
Come to think of it, you could apply his comments to his making of them: a very silly decision, and I mean really bad.
David Bass
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