Nokia's fashion statement, in more ways than one

Stuart Corner
Tuesday, 05 September 2006 16:58

Opinion and Analysis

If I wrote about fashion instead of phones I would probably be used to this stuff, but I don't and I'm not. So I can only say I am gobsmacked by Nokia's outpouring of purple prose in praise of its latest cellphones.

Nokia has added three new models to its L'Amour range: "the elegantly iconic Nokia 7390, Nokia's first 3G fashion phone...the truly desirable Nokia 7373 and the timeless Nokia 7360 [which will no doubt be obsolete within six months]."

Each model from the latest L'Amour Collection, we are told "draws its design inspiration from tribal art and ethnic decoration" to produce "a beautifully designed, intelligently considered and exceptionally crafted range of mobile phones, in a palate of colours and textures to meet every desire." Every desire? I doubt that.

The new range "espouses a 'nouveau-ethnic' feel [whatever that is] the muted tonality and bleached colour reflecting fashion's new and sophisticated way of incorporating decoration."

And who are these phones for? Well, the Bronze Black version of the 7390 "provides a masculine feel, echoing cigar parlours and oak-panelled studies of a by-gone era (so it's for us oldies who hanker for the good old days?). The 7360 comes in a starkly contrasting Powder Pink model: "girlish, charming and undoubtedly the phone that Lewis Carroll's Alice would have used had she needed to make a call from Wonderland." Not likely, she was far too down to earth.

There's plenty more where this came from. You can read it all here. Enjoy!