Yahoo! unveils mobile Internet domination plans

Stuart Corner
Tuesday, 08 January 2008 03:01

Opinion and Analysis

A first step towards that objective is the addition of display advertising in the new Yahoo! Go 3.0 beta client, and Yahoo says that many more innovations in mobile monetisation tools and services are planned over the course of 2008. Yahoo! currently offers mobile display advertising in 21 countries with search marketing live in the United States, the United Kingdom and Japan. Yahoo! is the exclusive advertising partner for Vodafone in the United Kingdom.

Yahoo! boasts that its mobile home page is "the most visited mobile site in the US," according to M:Metrics, October 2007) So its off to a good start, in the US at least, but it wants the page to be more than the most visited, it wants it to be the first visited for any browsing activity.

It's still too early to see how all this will pan out, but remember in 2000 when America On Line (AOL) bought Time Warner for $US164 billion?. AOL started life as a pre-internet dial up access online information service for the Commodore PC in 1985. Time Warner was a combination of a venerable old world publishing house and long established movie an entertainment business. Maybe the headlines in a few years time will be Yahoo!, or Google, buys Vodafone!