Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
I've discovered a couple of errors in my earlier piece about wireless broadband pricing. Vodafone is still the cheapest, but you'll need to be quick to catch it at this price, and Virgin Mobile has quietly hiked its prices.
First of all I portrayed Vodafone's price-leading $39 per month for 4Gbytes as a standard offering. It's not. It's a special offer available only until 31 December 2007, but in the press release that information was contained only in the fine print of the footnote (which I failed to read, mea culpa). Otherwise the announcement did its best to portray the new price as a 'permanent' offer. Read the original press release and you'll see what I mean.
Comparing this with 3's latest offer I pointed out that, not only was 3 more expensive, but it was only a limited time offer. However full marks to 3 for being upfront about this, in stark contrast to Vodafone. There it was in paragraph three of the press release "3's half price Mobile Broadband offer is available from 7th December 2007 until 15th January 2008."
My other error, pointed out to me by a commentator on the article, was to suggest that the Virgin Mobile fixed wireless broadband offering was probably the cheapest on the market because for $60 per month you got 4Gbytes of data plus unlimited local and national PSTN calls.
If that seemed too good to be true, it was. Virgin Mobile have quietly upped the price of this service, launched in July, to $70, and introduced a 2Gbyte offer for $60 instead.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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