Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Internode product manager, Jim Kellett, told iTWire that when the current high capacity plans were priced the majority of users rarely exhausted their available quota each month, but that was proving to no longer be the case for the largest download plans. "We find the average person on an 80Gbyte plan is using more than 80 Gbytes while the average user on a 10Gbyte plan uses about four."
Bandwidth costs for UK ISPs may well not be as high as for their Australian counterparts but they are certainly not zero. Their railings against the BBC are simply a reflection of the same issues that are affecting Internode and ISPs the world over: Internet usage is changing and assumption made in the past when packages were being created and priced no longer apply. The only difference is that BBC content will be very popular with UK Internet users which makes the BBC a very easy and obvious target.
The UK ISPs are reportedly calling for the BBC to contribute to their bandwidth costs, are threatening to block its video content and stirring up the whole net neutrality debate in the UK.
Such measures are respectively, inequitable (why single out the BBC?); amount almost to censorship; or a long term solution. In the mean time it seems they should really be packaging their offerings in ways that reflect real world costs and usage patterns. But it will be far harder to impose these on UK users accustomed to unlimited downloads than it was for Internode - whose customers are generally relatively tech-savvy (it does no consumer-targeted advertising) to lift its prices by up to 25 percent.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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