Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
If Alcatel has its way they will not be surprised for much longer. The company also announced, today availability of the enhanced Alcatel-Lucent 5965 Mobile Content Platform, describing it as "a powerful software platform that changes the way mobile content is delivered to mobile phone users."
It enables operators to "create a personalised mobile shopping experience for targeted subscriber segments based on individual interests and behaviour, and improve the overall quality of their service with expert content management, merchandising and delivery of mobile advertising and entertainment."
It gives operators "the tools needed to create a simplified one-stop shop for mobile content, providing the integrated shopping experience subscribers are looking for."
I can't help feeling a bit sceptical when someone claims to have discovered a 'problem' one minute and comes up with a 'solution' the next minute., Butwe've been hearing a great deal of late about how the mobile phone is a huge and relatively untapped channel for marketeers.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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