The plan, according to anonymous sources, is said to include closer integration of iCloud and iTunes, plus a music industry authorised mechanism for sharing songs.
Exactly what form the iTunes/iCloud integration will take is not clear. Apple already provides a feature that uses iCloud to automatically download new purchases to any of a customer's iCloud-linked devices, as well as iTunes Match which makes an existing iTunes library available in iCloud (only tracks that aren't available in the iTunes Store are uploaded). The plan, according to Bloomberg, is to allow users to "more seamlessly access and manage their music, videos and downloaded software apps across different Apple gadgets".
As for sharing, a Bloomberg source said iTunes will gain a feature allowing users to 'send' a song to someone else for free, much as can be done with Spotify.
There is also a suggestion that Apple is encouraging music companies to provide more photos and video clips to be included with music.