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Sydney shines on Facebook's 'most social' airports list

Opinion and Analysis

Facebook has issued a list of the 25 'most social' airports in the world. The correlation with official list of the world's busiest airports isn't as strong as you might expect, so what's going on?

Facebook has compiled a list of the airports that most frequently show up in its members's pages, either directly or via third-party location services.

The top five are Los Angeles, Hartsfield-Jackson Atlanta, Chicago O'Hare, San Francisco, and Dallas/Fort Worth.

But the five busiest airports around the world (January-July 2011 figures) are Hartsfield-Jackson Atlanta, Beijing Capital, London Heathrow, Chicago O'Hare, and Los Angeles. Dallas/Fort Worth is number eight, and San Francisco number 22.

San Francisco is easily explained by the importance of the tech industry to the city and its surrounding areas.

If we discount Beijing as it is reportedly difficult to access Facebook in China and there are local services addressing the local market, the next busiest candidate is Paris Charles de Gaulle. But Facebook penetration is fairly low in France, where there is roughly one Facebook account for every four people, around half of the Australian figures.

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