$10,000 prize for 10 billionth iTunes song download

Stephen Withers
Tuesday, 16 February 2010 11:19

Opinion and Analysis

Sales milestones at the iTunes Store seem to come almost as often as Christmas. But a $US10,000 prize is not to be sniffed at.

Yes, Apple's counting down to the 10 billionth iTunes download with another competition.

Last year, Apple ran a sweepstake with a grand prize including a MacBook Pro and an iPod Touch to mark the one billionth app download.

This time around, the idea is that the person who downloads the 10 billionth song will receive a $US10,000 iTunes gift card for his or her trouble. Since the "no purchase necessary" rule applies, the winner could be someone who submits a manual entry immediately after the 9,999,999,999th download.

Either way, that's a whole heap of content.

Maybe I'm wrong, but wouldn't you be happier with a random draw among all the people downloading in a period leading up to the milestone? (Plus, perhaps, a 'one manual entry per day' clause.)

Who can enter the sweepstake? See page 2.