Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Get all your tech news delivered to your mail box five days a week
iTWire UPDATE - it's FREE!


No, it's not a ringtone, it's virtual jewellery to promote chastity.

If ever an application deserved to be free, this is it.

Island Wall Entertainment's PurityRing is about as functional as the notorious I Am Rich.

It reads a purity pledge (to abstain from sex before marriage) and if it is accepted by the user it displays "a timeless digital spinning Purity Ring".

Whatever you think of purity pledges (and apparently research suggests that those taking such pledges are no more likely to remain virgins, though they are less likely to be prepared for their first sexual encounter and therefore are at greater risk of pregnancy or infection), the application is a lot less functional than many free applications.

"We would ask that you forward the App information to anyone that has taken the Pledge or is considering doing so," asks the developer.

Well, yes, at almost a dollar a pop I can see why.

Maybe Island Wall's motivations are pure, but the whole thing comes across as a sordid venture - especially when the description of PurityRing is stuffed with potential search terms such as Miley Cyrus, Barack Obama, Russell Brand, Selena Gomez, and Jessica Simpson.

RECRUITMENT & RETENTION REPORT 2013

HIRE OR FIRE? BUY OR BUILD

2013 is well underway and Australian companies need to know whether they should invest in IT skills training or pay a premium for the people they need.

If you want to know which choices are being made in your sector, what skills are hard to find, which sectors intend to hire or fire and where the IT spend is going, this free report is must have.

GET YOUR REPORT NOW

Stephen Withers

joomla visitors

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences, a PhD in Industrial and Business Studies, and is a senior member of the Australian Computer Society.

Connect

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=5460041&PluID=0&ord=[2000]&rtu=-1