Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
'The medium is the message' said McLuhan, but the response to a Morgan Stanley report on media consumption by teens has focussed more on the messenger than the message.
The release by Morgan Stanley of a report on teenage media consumption caused a kerfuffle largely because it was compiled by a teenaged summer intern.
To summarise Matthew Robson's report (bear in mind that it was written from a UK perspective):
• Teens listen to the radio infrequently (preferring services such as last.fm), watch a small number of TV programs (partly because of BBC iPlayer, etc), and rarely read newspapers (unless they are free or cheap).
• When it comes to music, teens are "very reluctant to pay".
• Under 15s visit the cinema more often than older teens as they are admitted at the child price.
• Almost all teens have a fairly capable mobile phone (usually priced below £200) which they use on a prepaid basis for voice and SMS, but not (usually) internet.
What does all this boil down to?
Teenagers don't have much money.
No big surprise there.
But does that make them that much different from the broader population? Even people on fairly decent incomes seem to be cutting back on things like going to the cinema and buying music and video content, though there does seem to be a generational difference when it comes to TV viewing.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
How to Make Business Discovery Work for Your Business
Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more
Try an easy-to-use set of web-enabled
tools for business-class productivity services. Office 365 provides
anywhere-access to email, important documents, contacts, and calendars
on almost any device.
