The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
Sure, there are some examples where the D45 costs as much as two tracks at the old 99c flat rate. $US1.99 buys "Kiss" and "Love or Money" by Prince & The Revolution ($US2.28 if purchased separately), while $US1.99 for Van Halen's "Jump" and "House of Pain" is a useful saving on $US2.58.
(Am I the only one that finds it strange that the music industry expects us to pay anything like full price for 25 year old content?)
But other D45s are selling for $US1.49. One example is "Bang a Gong (Get It On)" plus "Raw Ramp" by T. Rex - now there's a prime example of throwing in an obscure track rather than trying to deliver real value with "two top-notch tunes for a great price." Wouldn't "Jeepster" have been a better match?
If you prefer something from a decade earlier, Sam and Dave's "Soul Man" might be a favourite - but despite all the great songs that could have accompanied it, your $US1.49 gets you "May I Baby" - hardly a classic track, at least in my opinion.
In most cases the A sides have high iTunes popularity ratings, while the second track of the pairs have very low ratings.
D45s are a good idea, but Apple - or the music labels - should think about delivering better value rather than merely trying to shift slow-moving material by bundling it with more-popular tracks in an apparent effort to push up average transaction values.
All I'm asking is that they live up to the promise of "two top-notch tunes for a great price."
David Bass
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