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Iomega eGo goes for Mac storage market

Opinion and Analysis

Iomega is tapping the Mac market with an aluminium-cased portable hard drive featuring FireWire 800/400 and USB 2.0 interfaces.

The Iomega eGo Portable Hard Drive for Mac users - yes, that's its name - comes in 320G ($A179) and 500G ($A249) models, and  in silver or red finishes.

Preformatted as HFS+, the drives come with FireWire 800 and 400 cables for the fastest data transfers. The USB 2.0 port caters for situations were there isn't a free FireWire port (or models that lack FireWire completely), and the Y cable allows power to be drawn from two USB ports if needed (apparently a common situation with various MacBook models).

Three backup programs are bundled with the drive: Iomega QuikProtect, Retrospect Express/Express HD, and MozyHome.

"Featuring both FireWire and USB 2.0 connectivity, the new Iomega eGo Portable Hard Drive is ideal for Mac fans that want to take their files anywhere with the assurance of compatibility no matter which interface is needed," said Jonathan Huberman, president of Iomega and the consumer and small business products division of parent company EMC.

"Just like the new USB 2.0 eGo models we announced recently, the new triple interface eGo Drives deliver dependability and style with a compact, sleek new aluminum enclosure in eye-catching colours, as well as a collection of backup software to protect your data," he added.

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