Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Selling bundles of Mac software at heavily discounted prices is an established, if controversial, practice. But the new kid on the bundle block has come up with a fresh wrinkle.
As a marketing exercise, assembling a bundle of perhaps 10 or 12 Mac applications from cottage developers and selling them for around the price of one or two of the programs seems to work well.
Customers get their hands on some useful applications that they might not have tried otherwise, developers broaden their user base, and the middlemen (according to some reports) make more money than the developers.
TheMacBundles is trying to put the approach on a firmer footing by offering 'all killer, no filler' bundles of software with full upgrade and support rights, and only charging developers a small order processing and administration charge.
The latest bundle to be offered comprises Caboodle (information management), IPNetMonitorX (network troubleshooting), MailTags (Mail enhancer), PrintMagic (selective printing from any program), ShutterBug (web site builder), Trampoline (application utility), Typinator (keyboard utility), Voila (screen capture) and World Clock Deluxe.
As for value, you get the lot for $US49.95 - IPNetMonitor alone normally costs $US60. Buy two or more bundles, and you save a further $US5 on each.
And here's the new idea.
Bundles often promise to add bonus applications when sales volume reaches certain thresholds. Presumably the idea is to encourage early buyers to spread the word among their friends, families and colleagues.
But TheMacBundles has turned this idea on its head.
Two bonus applications - Dock Gone (better Dock hiding) and Smart Trash (Trash enhancer) - are included for those who get in during the first two weeks of the deal.
I prefer this approach, because you know you'll get what you paid for.
David Bass
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