Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Actually, video ringtone dominance is not quite as improbable as it sounds - but it's for one particular reason.
Video ringtones combine a conventional true tone ringtone with a corresponding video clip (typically 30 seconds long) that plays when the phone rings.
Given the choice of a true tone or a video tone at the same price, you can see why people might go for the latter.
Otherwise, why would you want to pay extra for a video clip that plays while your phone is in your pocket or bag?
But with Telstra's $A4.95 a pop for true tones or video tones, the only real reason to avoid the latter would be the additional memory required needed to store them.
Telstra's video tones work with certain Nokia, Sony Ericsson, LG and Palm handsets. The catalogue of 250+ tones is available by pressing the BigPond button and scrolling down to Ringtones & Pics.
The big mystery is why anyone would pay $A4.95 for a ringtone when Telstra's BigPond Music store sells entire songs for $A0.99 or $A1.65.
David Bass
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