Apple Store number 255 opens at Doncaster

Stephen Withers
Saturday, 23 May 2009 07:02

Opinion and Analysis

This has been "hugely successful with our customers," said store manager 'Simone'.

Children as young as seven have received one-on-one training at Chadstone, she added.

Half of the Macs sold in Apple Stores go to first-time buyers.

According to an Apple spokesperson, 664,000 of these sessions have been run  in Apple Store around the world during the first three months of 2009. An impressive number, but one that pales by comparison with the 39.1 million visits at the stores during the same period.


Doncaster is the 255th Apple Store, and the fifth in Australia.

You can't help wondering how many other retailers could attract several hundred people to a store opening (with no special incentives other than a t-shirt for the first customers), let alone persuade half a dozen media representatives to show up at 8am on a Saturday.

Neighbouring retailers couldn't understand what the fuss was about.