Apple Store number 255 opens at Doncaster

Stephen Withers
Saturday, 23 May 2009 06:02

Opinion and Analysis

An estimated 300 people queued for the opening of the Doncaster Apple Store this morning, despite it being the fifth in Australia and the second in suburban Melbourne.

Located in an upmarket area of the recently renovated Westfield Doncaster shopping centre, the store is roughly twice the size of the Robina Apple Store that opened earlier this month.


It is also slightly larger than the Chadstone store, and several of the 50 or so Doncaster staff - including the store manager and the head genius - previously worked at Chadstone.

Customers began queuing at 8pm on Friday night, and by 8am around 100 were waiting for the new store to open.

Near the front of the line was the first customer of the Sydney Apple Store, which opened last year.

The store itself follows Apple's usual arrangement, with large tables allowing customers to try before they buy.

The company runs free workshops ranging from basic Mac use to more advanced topics. Customers can purchase an annual one-on-one training pass for $A129, which entitles them to one session per week on any of 75 topics.

There's more about the opening (plus more photos) on page 2.