Stephen Withers
Thursday, 07 May 2009 13:03
Opinion and Analysis
Page 2 of 2
Ads embedded in tweets? Not enough room.
Ads mixed in with tweets? Possibly - especially if you could use Google-style context determination to guess what topics particular users were interested in.
But it would be too easy for Twitter app developers to filter out such messages, so that probably isn't a goer.
Charging commercial users? That one makes sense. If Coca-Cola and Oprah and the rest had to pay to reach us, that could provide some worthwhile revenue.
So maybe accounts could remain free for the first 100 or so active followers (enough to reach a reasonable circle of friends and associates), and then rise steeply after that so that those with hundreds of thousands of followers (let's face it, they're the ones that lead to scaling problems) provide Twitter with the gravy.
Shouldn't the people that are using Twitter to make money be the ones that pay for it?
The fly in the ointment is that it wouldn't be too difficult for someone else to set up a similar service if they thought they could provide better terms. A lot of Twitter users apparently signed up after Oprah, so if she (and some other high-profile users) went elsewhere, rank and file members might go too.