Stephen Withers
Wednesday, 18 March 2009 07:13
Opinion and Analysis
Page 1 of 3
Dell's reputation is basically for delivering workaday systems. So it's taken a leaf from the motor industry's book and launched a new brand - Adamo - for its new 'prestige' notebooks.
Adopting a distinctive brand to separate the Adamo from the rest of the range isn't the only lead Dell has followed.
There are some clear similarities between the Adamo and Apple's MacBook Air, including cases machined from solid aluminium.
There's just a tenth of an inch difference in screen size (in the Adamo's favour), and it's slightly thinner - 1.64 cm compared with the Air's 1.94 cm at the thickest point.
But the MacBook Air is slightly narrower (32.5 cm vs 33.1 cm) and shallower (22.7 cm vs 24.2 cm) - and more importantly lighter at 1.36 kg compared with the Adamo's 1.81 kg.
So let's call it a draw on dimensions, with the Air winning on weight.
Styling is a subjective matter, and you'll probably have a preference for either the square lines of the Adamo or the smooth curves of the Air. Let's just say that the Adamo is more similar to the majority of upmarket notebooks.
What's inside? See
page 2.