No. 1 Story
ACCC clears Optus to scrap HFC network and use NBN instead
The ACCC has cleared, provisionally, the proposed deal between Optus and NBN Co under which Optus is to be paid around $800m to shut down its HFC network and transfer customers onto the NBN. read more$99 iPhone is inevitable, says analyst
Stephen Withers
Monday, 08 December 2008 04:53
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Let's face it, the price you pay for a mobile phone with a contract is only marginally related to the actual cost. Carriers are more concerned with the total profit they'll make over the life of the contract.And it's not completely unthinkable that Apple could sacrifice margin for volume.
The question is this: is an iPhone more like an iPod or a handheld computer?
Apple has found it very profitable to stay out of the low end when it comes to computers, preferring to see higher-end models at higher than average prices.
Yet while it has stayed out of the absolute bargain basement in the music player world, it does offer iPods at a fairly wide range of prices, including the iPod shuffle which has become almost a stocking filler for some families.
The way the economy is going, Apple may well find that bringing a $US99 iPhone to market is essential.
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