Canadians going crazy for shiny Apples?

Stephen Withers
Tuesday, 26 August 2008 08:35

Opinion and Analysis

Apple currently enjoys an estimated 10 percent share of the consumer market worldwide, and 21 percent in the US.

As far as the overall US PC market is concerned, Apple took 8.5 percent during the second quarter according to Gartner. The corresponding worldwide figure is uncertain, as the company gets lumped into the "Other" category. All we can say for sure is that it is less than 4.4 percent (Toshiba's market share).

Mirroring other research recently published by the University of Michigan, 81 percent of those who bought an Apple product in the previous 90 days said they were "very satisfied." The corresponding figures for Dell and HP were 58 percent and 55 percent.

The University of Michigan ACSI survey ranked the three brands in the same order.

With new Apple products expected to debut in the next month or two, it looks like Apple's good times will roll on through the Christmas/holiday buying season.

The big question is whether one of Steve Jobs' famous "one more thing" announcements will include a slew of new MacBooks or even the long-rumoured touchscreen device, in addition to the rumoured new iPods. If so, things could well go gangbusters with the Cult of Mac gaining plenty of new converts!