Home opinion-and-analysis Core Dump Ballmer urges troops to slap down Apple and Google

Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

A 'state of the union' memo from Microsoft CEO Steve Ballmer to all his employees makes it clear that the company still sees Apple and Google as threats, but for very different reasons. The defensive tone of the memo which mentions Microsoft's competitors by name is an unmistakable sign that the company is feeling the heat.

The memo, as published by All Things Digital, was intended to inform Microsoft employees of Ballmer's strategy and priorities for the current financial year. Microsoft's competition with Apple and Google was raised in the opening paragraph.

Later in the memo, he wrote "In the competition between PCs and Macs, we outsell Apple 30-to-1" but admitted Microsoft's position vis-a-vis Google is not as strong as it is on the desktop: "We continue to compete with Google on two fronts - in the enterprise, where we lead; and in search, where we trail."

It would probably be more accurate to frame that as "PCs preloaded with Windows outsell Macintoshes by 30-to-1" - as far as I know, Microsoft doesn't sell PCs apart from those Surface tabletop jobs.

Both Gartner and IDC give Apple around 8 percent of US PC shipments, which means the ratio is at worst (from Apple's perspective) 11.5-to-1 in the companys' home markets.

It's probably about right globally, though. IDC says Apple has 3.3 percent of the worldwide market, which is roughly 30-to-1 if you assume that every PC shipped with either Windows or Mac OS X. Linux has got to be in there somewhere, especially with the apparently growing interest in UMPCs such as Asus's Eee range.

Ballmer clearly doesn't underestimate Apple - read on to see how he plans to compete with Cupertino.

FREE WHITEPAPER - REMOTE SUPPORT TRENDS FOR 2015

Does your remote support strategy keep you and your CEO awake at night?

Today’s remote support solutions offer much more than just remote control for PCs. Their functional footprint is expanding to include support for more devices and richer analytics for trend analysis and supervisor dashboards.

It is imperative that service executives acquaint themselves with the new features and capabilities being introduced by leading remote support platforms and find ways to leverage the capabilities beyond technical support.

Field services, education services, professional services, and managed services are all increasing adoption of these tools to boost productivity and avoid on-site visits.

Which product is easiest to deploy, has the best maintenance mode capabilities, the best mobile access and custom reporting, dynamic thresholds setting, and enhanced discovery capabilities?

To find out all you need to know about using remote support to improve your bottom line, download this FREE Whitepaper.

DOWNLOAD!

Stephen Withers

joomla visitors

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences, a PhD in Industrial and Business Studies, and is a senior member of the Australian Computer Society.

Connect