Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Mr Amoroso claims that DRM will increase not decrease electronic
distribution. To support his argument, Mr Amoroso conveniently ignores
music and focuses on video downloads.
"Quite simply, if the owners of high-value video
entertainment are asked to enter, or stay in a digital world that is
free of DRM, without protection for their content, then there will be
no reason for them to enter, or to stay if they've already entered. The
risk will be too great," Mr Amoroso claims.
By that logic, if FairPlay is removed from iTunes, content providers
should be scared to give their content to Apple because it will sell
less music, TV shows and movies. The question that should be thrown
back in the faces of content providers and Mr Amoroso is how has iTunes
managed to thrive and grow in a world full of pirate download and file
sharing sites? Because of FairPlay? Nonsense. It's because iTunes is a
good site with loads of content that users can legally download for a
fair price with guaranteed consistent quality.
Like many interoperability advocates in Europe, Mr Amoroso believes that DRM is fine as long as it is interoperable and open.
"Truly interoperable DRM will hasten the shift to the electronic
distribution of content and make it easier for consumers to manage and
share content in the home – and it will enable it in an open
environment where their content is portable across a number of devices,
not held hostage to just one company's products."
And of course Mr Amoroso would like his company, which is in the DRM
business, to be the universal custodian of all the interoperable DRM
products.
"At Macrovision we are willing to lead this industry effort. We offer
to assist Apple in the issues and problems with DRM that you state in
your letter. Should you desire, we would also assume responsibility for
FairPlay as a part of our evolving DRM offering and enable it to
interoperate across other DRMs, thus increasing consumer choice and
driving commonality across devices," says Mr Amoroso, most nobly.
The idea of being able to buy content that is truly portable across a
number of devices is truly a noble thought. Hey, I've just thought of a
simple way to accomplish that - get rid of DRM.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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