Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The latest news that a survey conducted by the Pew Internet and American Life Project found that podcasts are rarely downloaded by Internet users (one percent download a podcast daily) does not come as a surprise.
Last March, iTWire interviewed Linux evangelist
Jon Maddog Hall. We posted a story based on the interview and a link to
the recorded podcast. The story was read thousands of times, while the
podcast was lucky to be downloaded a few dozen times. Why was this so?
Basically people are time poor. If they can glean the same information
from skimming an article in a couple of minutes as they can from a half
hour recorded interview, they won't bother with the interview.
However, the key feature of listening to audio (and video) recordings
of any nature if they are to be successful is entertainment value. Even
the news has to be entertaining if you want people to listen. Find me a
podcast posted by a very funny comedian and I'll probably download it
regularly. An interview with a software evangelist - forget it.
If you look at what non-music material sells in the audio recording
industry, then the same sort of material is bound to sell in podcast
form, such as motivational sessions and comedy skits. An entertainment
gossip newscast would probably gain traction. The bottom line is if a
technology podcast is to get a regular audience of thousands, it has to
do more than just inform - it has to entertain.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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