Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The much publicised US launch of the Nintendo Wii games console at the iconic Times Square Toys R Us store in Manhattan is appropriate. Having been to the store on a couple of occasions, it's full of fluffy toys, action figures and plastic paraphernalia. As a high end toy, the Wii will fit in perfectly with the demographic that visits the store.
Toys R Us president Ron Boire has been quoted
as saying that the Wii has the potential of bringing parents and
children closer together. He is probably right to a point. On the day
that parents leave the store with their dewy eyed kids yapping at their
sides like terriers waiting to get a treat, parents that have bought a
Wii will be as close to their kids as bread is to butter.
For a day or two or maybe even stretching it to a week, parents and
kids may forge a special bond playing Wii Sports together. Then the
parents who aren't gamer fanatics will tire of wielding the Wiimote for
endless hours of simulated sports and leave the kids to enjoy their new
toy.
Those parents who are foolish enough to connect the Wii to their living
room TV may sooner or later question why they have let their kids take
over their home entertainment center with a device that doesn't do
anything but play games. At that point they may buy a cheap TV and
banish the Wii to their kids' bedrooms.
Meanwhile, some will question why they didn't spend a few hundred extra
to buy an Xbox 360 with HD DVD or PS3 with Blu-ray player so that the
family could get together and watch a high definition video on the
increasingly available HDTV monitors.
No doubt some families will enjoy playing a few games of electronic
table tennis or other sports games together. However, for true all
inclusive family entertainment with no limit on the number of players,
nothing will beat a good family movie on a large high definition
monitor with surround sound.
Yes Toys R Us certainly is a fitting place for the launch of what really is an expensive toy.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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