Stan Beer
Friday, 27 October 2006 15:11
Opinion and Analysis
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There used to be a time when you would just walk into a music store, buy a CD and listen to it driving home on the CD player in the car and then play it again on your CD player at home. Oh that's right, you can still do this - a CD player is a CD player, irrespective of its brand. How come the same thing doesn't hold true for digital downloads and portable music players?
A lot of music listeners are continually
asking the above question. They're asking why they're not free to visit
any digital music store on the web, pay for a music download, then play
it on any portable music player of their choice, including the most
popular player in the world by far, the Apple iPod.
They know why they can't do this of course. Draconian laws allow
companies like Apple and Microsoft to implement digital rights
management (DRM) systems that restrict downloads from certain online
stores to certain brands of music players.
Apple's DRM Fairplay restricts iTunes downloads to iPod. Microsoft
already has one DRM called PlaysForSure, which is currently used by
most of the other music players on the market. Incredibly, Microsoft
will soon have two DRMs - PlaysForSure and a new one for its new music
player Zune.
There are many people who have watched and secretly applauded the
activities of the young Norwegian born hack artist Jon Johansen, aka
DVD Jon, who has reversed engineered the iPod FairPlay DRM to allow
interoperability between iPod and other music stores and iTunes and
music players other than iPod. He may be just a hacker in the eyes of
some, but the government of Jon's home country Norway believes that
he's right as do the other Scandinavian countries and France.
Like other music player and online music store companies, Microsoft has
watched Apple's rise and rise in the music player market space with
iPod. Microsoft and others have come to the conclusion that the
phenomenal success of the iPod is a consequence of the so-called walled
garden that Apple has created that ties iTune and iPod
together.