Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Saying that people will grow tired posting and searching for
interesting videos on YouTube is like saying hard-core video gamers
will get sick of playing games.
YouTube is a new form of entertainment that
fits particularly well with the lifestyle of young people of today.
It's fast, it's immediate, and, unlike TV, it's interactive. That's
why it has built an audience of millions in the space of less than a
year.
TV networks and production companies recognize the potential of YouTube
as a medium to spruke their shows which is why they're starting to sign
contracts with the fledgling site.
The illicit postings of 10 minute Simpsons episodes and variety show
segments may disappear off the YuTube site, as some already have. Then
again, maybe the copyright holders will explore the possible new
avenues of advertising revenue sharing from content that could not be
otherwise monetised.
Now that Google is set to take charge, there is no doubt that efforts
will be made to bring the site into compliance with copyright laws.
However, no doubt there will be some stubborn hold-outs who insist that
Google remove all their content from YouTube and attempt to sue for
compensation. Google will probably comply with their requests and
settle.
However, sooner or later the hold-outs will come to realize that they
can make more money through cooperation than confrontation. Trying to
pretend that YouTube is just a passing fad in 2006 is like trying to
pretend the web was just a passing fad back in 1994. Google is prepared
to bet US$1.65 billion of its stock on that and, to Messrs Brin, Page,
Schmidt and Company, it seems like a fair bet.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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