PS3 price cut signals Sony bid to protect fortress Japan

Stan Beer
Saturday, 23 September 2006 17:26

Opinion and Analysis

Whether Microsoft or Nintendo, Sony is clearly worried because cutting prices two months before a new product has even been released is highly unusual. Obviously, Sony believes it has miscalculated how big a price gap between itself and its rivals the market will bear.

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Based on PS2 sales, Japan can be expected to account for more than 20% of the total PS3 market, so Sony cannot afford any slip ups in November and December.

The last thing Sony wants to see by the time March 2007 rolls around and the PS3 gets ready to hit stores in Europe and the rest of the world is unsold inventory in Japanese stores.