Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
I just finished watching a 10 minute video clip on YouTube of an impressionist doing some pretty good impressions of some well known celebrities and some average ones. His Steve Irwin "Croc Hunter" was fairly poor but his Jack Nicholson and South Park stuff was great.
The point is my son dragged me into his room to watch it and I watched
every second in a transfixed mesmerized state. It was similar to that
two minute video performed by the cute Australian girl doing a rap
called Crazy Dork and a three minute dazzling display of jazz/rock
fusion guitar by some Russian dude.
The point is that YouTube gets 16 million visitors and counting a month
to watch this stuff. They don't get visitors expecting to see the
internet edition of War and Peace.
It should come as no surprise that an AP poll found that most internet
users visit sites like YouTube to watch short video clips rather than
full length movies or even 30 minute TV shows. The medium lends itself
to short sharp bursts of pull information.
For instance, my wife told me about a 5 minute interview with Tom
Cruise on Australian 60 minutes where the movie star had been
particularly obnoxious to the interviewer, who was well known for his
genteel manner and interviewing style.
I visited the Australian 60 minutes site and was able to resurrect the
interview, which I found fascinating. Would I watch the whole of 60
minutes on my computer? No way.
By now we should have recognized that the nature of the net is that it
plays its tunes in staccato. We get our information in short and sharp
bursts.
There is just so much information out there that the current generation
don't have the patience for long drawn out sagas when they go online.
The longer stuff is for TV, video and the movies.
Having said that, I have actually watched videos on my computer.
However, they were DVDs and my computer effectively was used as a TV
monitor because our DVD player happened to be broken at the time.
There is a message here for Apple and the other would be video download
merchants. By all means provide your download services because
eventually broadband will be able to download videos in minutes instead
of hours. However, allow users to burn the downloads to DVD because
they don't want to watch movies on computers or iPods unless they're on
a plane.
David Bass
| ComOps, a leading Australian provider of business software products and services, has won a competitive tender to deploy its Salvus safety, r…
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