Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The announcement that the new Intel Core 2 Duo processors for notebooks has the industry buzzing. However, the big question for Apple consumers who have recently purchased or are about to purchase a MacBook or MacBook Pro with the now superseded Core Duo chip is what do they do now?
Looking first at the case of recent purchasers of the new Intel Mac
notebooks - and they're all recent since the notebooks have only been
available for a few months. The superseded Core Duo chip sitting in
their notebooks is 32-bit, at least 20% less powerful and uses
significantly more energy than its 64-bit replacement, the Core 2 Duo.
That may not mean much to most users if they're happy with their
MacBooks - and there are plenty of reports to suggest that most users
are. However, knowing that the engine of your machine will soon be
superseded by superior new generation 64-bit technology for which
applications are already being built (HD DVD and Blue-ray?) is a blow
not only to your pride, it also hurts the resale value of your recent
purchase.
I can remember making the mistake of buying a new iMac with a 15 inch
monitor. A couple of months later 17 inch monitors became the base
standard and I couldn't get so much as a single enquiry from eBay or
anywhere else when I wanted to sell my perfectly good machine.
And what of intending MacBook purchasers? We know that the Core 2 Duo
chip is socket compatible with the Core Duo so for Apple there will be
no problem churning out new MacBooks with Core 2 Duo chips as the
company is expected to do before years end. So should buyers hold off
until Apple announces shipping of the Core 2 Duo MacBooks?
I called Apple and got the response I expected from their PR department
which is no announcement has been made by Apple so they can't say
anything.
OK then, given socket compatibility, is it possible for MacBooks with
Core Duo chips to be upgraded to Core 2 Duo machines? If so, what would
it be likely to cost? That's a question I put to Intel.
The bad news is that if you buy a Core Duo box that's basically what
you're stuck with. Graham Tucker, Intel's technical manager for
Australia and New Zealand says: "I can't comment on Apple's plans to
migrate to Core 2 Duo but notebooks are well plumbed in terms have
complexity and there are warranty issues that customers wouldn't want
to void."
Three questions thus remain. When is Apple going to make an
announcement on its Core 2 Duo plans? What should intending MacBook and
MacBook Pro buyers do in the meantime? Will Apple drop prices on its
Core Duo notebooks in the meantime as an inducement to keep notebook
sales ticking over? I know more than a few prospective purchasers who
intend to hold off until they get the answers.
David Bass
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