Warning this article may contain opinions of the author that you and iTWire don't agree with.
Visit the last page to have your say in our forum.

No. 1 Story

Telstra adds one million mobile services, but Sensis plummets

Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.

read more

More From

Dell DJ Ditty disappears to dot

Opinion and Analysis

Last year, it was supposed to be the music player that was going to knock the iPod Shuffle out of the ball park, but now the DJ Ditty from Dell is no more.

Dell, which is not having its most scintillating year, decided to cut its losses after watching the DJ Ditty get slaughtered by the Shuffle over 2006.

Analysts have conjectured why the portable music player backed by a major hardware manufacturer such as Dell failed to make an impact in the market. The DJ Ditty was comparably priced to the iPod Shuffle at US$99 and it also had 512M of Flash RAM on board.

In addition, unlike the iPod Shuffle, the DJ Ditty had an FM radio, a small LCD screen and its audio compression technology enabled the Dell device to hold almost twice as many songs as the Apple player.

All that extra functionality at the same price as the iPod Shuffle, the resources of the largest PC manufacturer in the world behind it, and yet the DJ Ditty couldn't make the grade. Why?

Despite what some analysts may think, this market is not just about the hardware. It's about the music to consumer supply chain. Apple understands this and now so does Dell.

Loading comments ...

- sponsored feature -

The Death of Traditional BI: What’s Next?

How to Make Business Discovery Work for Your Business IP PABX BUYING GUIDE

Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more