Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
If one is to believe a University of Utah study, then talking on a hands free mobile phone while driving a car is more dangerous than driving while intoxicated. This is not the first time that such suggestions have been made. However, there are some questions that need to be asked about this particular study.
The study, published in a journal called Human Factors: The Journal of
the Human Factors and Ergonomics Society, prompted one of the authors,
a psychology professor at University of Utah to call for the banning of
all mobile phone use while driving. Assistant professor Frank Drews
obviously placed great store in the results of the study conducted by
his fellow researchers. However, given the size of the sample and the
way the study was conducted, what is surprising is that firstly someone
published it and secondly the mobile phone industry is not up in arms
raising its collective voice in protest.
This was not a study based on statistics gathered from records of the
tens of thousands of actual motor accidents that occur each year on US
roads, as they do in many other countries. It was not even a study
conducted during actual driving conditions. This so-called study used a
grand total of 40 volunteers!
These volunteers were tested on a simulator - hopefully a good one. Of
these 40 volunteers, three participants crashed into simulated cars in
front of them while talking on a mobile phone. No participants from the
same group of 40 who "drove" in the same simulated test while
intoxicated with a blood alcohol reading of 0.08% had an accident.
According to the Utah study, mobile phone users were 9% slower to
brake, had 24% more variation in following distance and were 19% slower
to return to their initial speed after braking than undistracted
drivers. Adding all this up, talking on cell phones while driving makes
it 5.36 times more likely to get into an accident than not talking on a
cell phone.
It's truly amazing that such mathematically explicit information can be
gleaned from a study of just 40 people. What is even more amazing is
that none of the study participants drunk on vodka and orange juice had
an accident. Are we to conclude then that getting smashed at a party
and then driving home is safer than calling our spouse from the car to
let him or her know that we're on our way home from the office but we
may be a little late because of heavy traffic?
We understand that the study was funded by a US$25,000 grant. Perhaps
that explains why only 40 people were tested. However, this does raise
some questions concerning the impartiality of the study. Strong links
between alcohol intoxication and unsafe driving have been well
established for many decades so any study on this topic would not even
register on the research equivalent of the Richter scale. Likewise,
common sense dictates that driving with one hand on a steering wheel
while talking on a phone does not exactly conjure up conditions for
safe driving.
However, if researchers can establish a connection between hands-free
mobile phone use and the increased incidence of motor accidents, then
that is big news. It's almost as big as the suspected linkages between
mobile phone use and brain tumours were in the 1990s! It may lead to
funding for even bigger and more comprehensive studies. Is it beyond
the pale to suggest that perhaps the Utah study set out to prove that
such a connection exists and therefore the test conditions were
tailored to that end? Were there, for instance, any tests done during
the study concerning conversations conducted by a driver with other
passengers in a vehicle? Surely evidence can be found to suggest that
parents talking to their children, their spouses or friends while
driving could increase the risk of accidents?
That last point raises another interesting question. If a team of
researchers do happen to get some serious money to do a more
comprehensive study on hands free mobile phone use in automobiles,
perhaps they should make it a point to compare hands free mobile phone
conversations to the effects of conversations with passengers while
driving. If such a study happened to find that conversations with
passengers did significantly increase the risk of accidents, would the
author of the subsequent research report call for laws banning
conversations with passengers?
David Frost
| SYDNEY– February 9, 2012. Gigamon®, the world leader in Traffic Visibility Fabric solutions, announced that it has expanded the breadth and s…
How to Make Business Discovery Work for Your Business
Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more
Try an easy-to-use set of web-enabled
tools for business-class productivity services. Office 365 provides
anywhere-access to email, important documents, contacts, and calendars
on almost any device.