China beware the big IT capitalist Microsoft

Stan Beer
Thursday, 20 April 2006 19:30

Opinion and Analysis

Our dependence has never become more apparent than when we discovered that there is a whole world of innovative and most excellent software that is freely available and collectively labelled under the banner of open source. Much of this software, such as Open Office.org, an excellent free replacement for the overpriced Microsoft Office, will run on both Windows and the alternative operating system Linux. Likewise, the increasingly popular Firefox internet browser, which is superior in both functionality and performance to Microsoft’s Internet Explorer, will run on both operating systems.

However, there are many applications that will run only on Windows. While there are usually equivalent and even superior applications that will run on Linux, they are not easily interchangeable. This is what we mean by lock in. The longer you use the drug called Windows, the more you become addicted and locked in. The harder it becomes to make the break and move to a free and open environment where applications don’t cost an arm and a leg.

China is a nation with a unique opportunity. Yes there are a plethora of PCs on the market with pirated versions of Windows. Despite what anyone may say, it is a sure bet that Microsoft is happy about that. It’s the initial hit of free Opium. Eventually, as China is forced to tighten its regulatory requirements on PCs being sold into the market – it’s already happening with the no naked PCs rule – users will be forced to pay for their Windows operating system. In the meantime, they will be busily locking themselves into the plethora of Windows specific applications. The more they get locked in, the higher the price will be.

China make note. Windows is a drug that much of the world is trying to wean itself off. Look to the EU. Look to Brazil. Look to the Commonwealth of Massachusetts in the US. There is an alternative called Linux, which includes all of the applications you need to do business, and it costs a fraction of the price. You may want to buy an Xbox 360 if you want to play games however.