Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Vodafone has finally bitten the bullet and followed rival Optus with $0
upfront plans for the 8GB iPhone on 2 year contracts. The $69 and $79
plans offer reasonable data allowances but do they really threaten what
Optus already has out there?
For the record, Telstra also offers $0 upfront
iPhone plans but its pricing structure and the infinitesimal data
allowances puts it out of the race.
The entry level Vodafone $69 plan for the 8GB iPhone includes 250MB of data and $340 of credit toward the other stuff.
Under the Vodafone $79 plan, you get 400MB of data and $550 of credit for voice and texting.
Although the deals seem quite reasonable, there are a couple of problems.
The first problem for Vodafone is that the Optus plans already appear
to offer more, both in terms of data allowance and range of options.
The Optus $79 plan for instance gives users the same $0 upfront 8GB
iPhone with $550 credit for voice and text but a superior 700MB data
allowance.
Optus also has $59 plan which charges just $3 a month for the 8GB
iPhone, which gives $350 credit for non-data use and 500MB of included
data - making it cheaper with greater allowances than the Vodafone $69
plan.
The other hitch for Vodafone is the timing of this announcement. It's
very late in the product lifecycle to be offering $0 upfront plans on
24 month contracts for the entry level 8GB iPhone.
Optus has had $0 iPhones out on the market since last July. Upgrades to the iPhone models are imminent.
So the questions for prospective Vodafone iPhone users will be why
would I commit to a 24 month plan now for an 8GB iPhone when new models
are around the corner; and why should I pay the same or more for less than what I can get from Optus?
David Bass
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