Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
"Nearly everyone carries a mobile phone with them
wherever they go these days so the best way community groups can stay
in touch with members is through SMS text messages," Low says.
"Sporting associations is just one area, where each individual sport
has literally thousands of members and associated families that need to
stay in touch with each other to find out details of venues, fixtures
and results."
In fact, says Low, many community groups do use SMS to stay in touch
with members. However, the cost of SMS is high and a significant drain
on the cash strapped budgets of not-for-profit groups that rely on
meagre membership funds, donations and fund-raising activities such as
raffles.
"What these organisations need is a system that enables them to send
SMS messages to their members for free. That's where RedTxt comes in,"
says Low.
"Our patented technology platform and service enables a community group like say
a football association to send SMS messages to their members free of
charge. However, each SMS of 160 characters has a space of 100
characters reserved for the message and 60 characters for an ad.
"For advertisers it's great because they know exactly who their target
audience is. For the community groups it's great because they no longer
have to pay for their messaging, they can actually generate ad revenue,
and they get to use a very simple but powerful web-based purpose built
message delivery platform. They can also make sure that their members
only receive appropriate ads.
"Above all, however, for community group members it's great because
they only get a small text ad attached to the bottom of a message they
need to receive anyway. They never get spammed with unsolicited
advertising.
"What's more, to opt-in to a message group they only need to dial a
number allocated to their group from their mobile phone. To opt-out,
they dial the same number. It's a very simple but very powerful system."
Low says that RedTxt has been in high level talks with a number
sporting associations, community groups and ad agencies for some time
and some major deals are soon to be announced.
"As in the days of FreeOnline where we made the Internet accessible for
the general public not just the geeks, we’re making SMS an
indispensible communication tool," says Low.
"The days of free community-based SMS have arrived, thanks to RedTxt."
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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