Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
A new report has confirmed that PC users in Australia are ditching
their desktops and fixed line Internet connections while turning to
notebooks and wireless technology. The report shows that the percentage of
homes owning notebooks is fast approaching that of desktops and that
broadband usage has reached saturation point.
According to
Nielsen Online’s Internet and Technology Report, household ownership of
desktop computers has declined by 10 points in the past 12 months to
82% while ownership of wireless technology such as laptops has jumped
from 49% to 63% in 2008. Wireless LAN ownership is up more than 20
points to 53%.
The use of Internet capable mobile devices,
measured for the first time, has shown to be significant with 43% of
homes owning them.
In addition, more Australians than ever before are signing up to
broadband services – in 2007 84% of Australian Internet users reported
to have broadband access at home. In 2008 that figure reached 97%.
“As
Australian Internet users become increasingly less wired in the ways
they access the Internet, a greater focus is being placed on
laptop-style computers rather than fixed desktops,” notes Tony Marlow,
Research Director for Nielsen Online. “Looking ahead, we expect this
trend to continue in 2009 and beyond, particularly for digital
free-to-air TV, laptop computers and wireless LAN.”
The number
of hours Australians spend consuming media also continued to climb in
2008, reaching 89.2 hours per week compared to 84.4 hours in 2007 and
just 71.4 hours in 2006. New technology was the main driver of the
increased consumption, with the amount of time spent online up from
13.7 hours in 2007 to 16.1 hours in 2008, while PC Video (video either
downloaded or viewed on a computer) usage jumped from 2.5 hours to 4.6
hours, and video games usage was up from 4.6 hours to 5.4 hours.
This increase in consumption has lead to an increase in the amount
of media multi-tasking undertaken by Australians – over three in five
Internet users (61%) watch television while online and half (50%) use
the Internet while listening to the radio. Of those consumers who
report multi-tasking, the Internet is most commonly cited as the
primary focus.
“Given the average Australian is only awake for
around 112 per week, it’s surprising just how many of those waking
hours are dedicated to media consumption,” observes Marlow. “We’ve seen
some pretty extraordinary increases in the past few years, however, we
would anticipate a levelling out in consumption hours over the next few
years as Australians simply run out of hours in the day.”
The
Nielsen report also reveals that mobile ownership has almost reached
saturation point in Australia, with 92% now reporting to own a mobile
phone. Overall device capabilities and use of a range of mobile
functions such as GPS navigation, document reader and mobile Internet
has also seen an increase compared to 12 months ago, particularly for
younger users (aged 16 to 29 years), although cost remains a key
barrier for expanded mobile capabilities.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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