The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
Many Apple users will argue that this is nonsense because
they don't think of Steve Jobs when they consider buying an iPhone,
iPod or Mac. However, would the iPod, iTunes or iPhone even exist
without Jobs? Would the Mac have morphed into the iMac on Intel?
How much of Jobs is behind the technology being
produced at Apple? Well, given Apple's past history without Jobs, it's
a fair bet that he's the grand architect and the key driver behind most
of what's being produced.
Jobs' love of music and his association with the movie industry through
Pixar and Disney are well known. Would the iPod, iTunes or the iPhone
have come into existence without him?
Mac OS X incorporates elements the NeXT operating system OPENSTEP.
As far as the chain of command flows, it is pretty apparent to anyone in the media how that flows.
To get a comment from Apple about anything from anyone is well nigh
impossible unless it has been packaged and sanitised and approved from
the very top. In fact, it's a dismissable offence, as some have found.
There is of course a huge upside to this Apple-Jobs personality cult
phenomenon. While Jobs is around, oozing charisma and a razor sharp
sense of where he intends to take the market next, Apple will continue
to prosper to an extent that few other companies can match.
The downside of course, Apple without Jobs, is extremely uncomfortable
for stakeholders to think about. But think about it they must. Apple is
not supposed to be a cult; it's a company. And all good companies need
to have a succession plan.
David Bass
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