Stan Beer
Thursday, 12 June 2008 09:20
Opinion and Analysis
Page 2 of 3
While the number of Cloud applications are growing faster than a snowball rolling down a steep hill, applications developers need to adjust to the new medium.
So what's Google doing to help?
"For starters it is inviting developers to mash-up Google services in their own applications," says Sheina.
"It's opening up a variety of Google APIs for content, search, authentication and so on that allow third-party developers to programmatically access Google services (Gmail, Docs, Maps, Search, Picasa, YouTube etc) from the Cloud in their own mash-up applications.
"These developers aren't just keen to build 'cool' Web applications for the sake of 'coolness'; they also have an eye on tapping into Google's billion-dollar online advertising revenue stream. Google likes to separate its Web development technologies from its advertising. But the two are inextricably linked.
"Google's monetization strategy is simple. Invest in advancement of the Web by allowing users to do more on the Internet. That makes the Web a much bigger market for Google to monetize services like search. For that reason we believe that Google sees a pile of money in its Web application development efforts downstream, even though for the time being it is focused on getting developers to build browser-based Web applications to thicken up its Cloud.”
So what's next from Google? Please read on to page 3
