Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Since all the advertising revenue that Microsoft gleans
from Live Search Cashback is passed on to the consumer, Microsoft
obviously doesn't make any money from it. However, consumers do have to
register for the service, including their bank or PayPal account
details, which indicates that for the moment Microsoft is more intent
on growing traffic and its consumer database than anything else.
While it would be easy to be cynical and dismiss
Live Search Cashback as just another desperate attempt by Microsoft to
stem the irresistible tide flowing towards Google, the service is
actually pretty damned good for certain products and it would be nice
to see it expand in scope and extended to other parts of the world
besides the US.
By the way, if you're in the market for any Microsoft products, this
Live Search Cashback appears to be a good place to start - if you live
in the US.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
How to Make Business Discovery Work for Your Business
Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more
Try an easy-to-use set of web-enabled
tools for business-class productivity services. Office 365 provides
anywhere-access to email, important documents, contacts, and calendars
on almost any device.
