Warning this article may contain opinions of the author that you and iTWire don't necessarily agree with. Don't let them get away with it - have your say with a comment!
If you believe that technology could be bridging the generation gap, think again. According to Deloitte’s first State of the Media report it’s as stark as ever.
First there is the issue of the Mac OS X software
license. Anyone who argues that Apple is just a hardware company is
plain wrong. Here in Australia, I can walk into any Apple reseller's
store and purchase a packaged copy of Mac OS X Leopard no questions
asked for AUD$158. Aside from the fact that it's a pretty good bargain
compared to the price of a boxed copy of Vista Ultimate, it
demonstrates without argument that whatever else it is Apple is also a
software company.
Given the fact that Apple sells software
separately to hardware, there is a question that must be raised about
the Mac OS X software license. Can Apple enforce the bit in the
end-user license agreement (EULA) which stipulates that a user cannot
run Mac OS X on hardware other than a Mac? Psystar says no because it
violates antitrust laws. Apple could no doubt argue the toss and drown
Psystar in a sea of litigation. However, Apple would probably rather
not go there because it may focus attention on an issue that antitrust
regulators in the US and particularly the EU may want to get their
teeth into.
If a serious antitrust challenge to Apple's Mac hardware and Mac OS X
tie-in ever does see the light of day, the implications for Apple could
be far reaching. The Mac OS X EULA could end up being deemed to have
some illegal clauses. What's more, Apple could be forced to issue
updates to all purchasers of a Mac OS X license, regardless of the
hardware.
Apple has been very low key about its response to Psystar to date.
Maybe it's preparing to go in boots and all and maybe not. Whatever the
case, it's hard to imagine that Apple has not been preparing itself for
something like Psystar from the day it decided to move to the Intel
platform. Therefore, is it too much of a stretch to believe that Apple
could in fact have already been preparing a strategy to take Mac OS X
outside the Apple walled garden?