Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Forget about sub $100 high definition video players and sub $1000 big screen plasma TVs; we knew that was going to happen. However, with sub $200 desktop PCs and notebooks threatening to break through the $300 floor, Walmart has given us a glimpse of the near future of true consumer computing.
With the announcement of a $348 Acer notebook ,
following on the heels of the $199 Everex desktop, Walmart has hit the
headlines not just in the US but all over the globe. These are the
computers that consumers want. They may not be over-powered souped up
lightning fast graphics renderers, but they're fully configured
computers that would meet the needs of most home users and office
workers.
In the case of the Acer notebook, rumoured to be an Aspire model with
1GB RAM and 80GB hard drive, it's a sobering thought that this computer
is also rumoured to come pre-loaded with Windows Vista Home Basic. This
suggests that there is room to shave at least a further $50 off the
price if Acer releases a Linux version of the box.
Almost as if to confirm this, Everex has gone on the record as saying
that it plans to bring a sub-$300 Ubuntu-based notebook to market early
next year. Acer should take note.
And that brings us to the question of Windows. Although it would be
tempting to take yet another cheap shot at Microsoft for successfully
emptying our pockets for two decades, the company has actually done a
fantastic job at popularising computing through Windows - much more so
than Apple. Many if not most of us now know how to use mouse-driven GUI
computer systems, surf the net, send emails and use basic office
productivity packages.
The problem with Windows (other than its cost) is that it has become so
bloated, bug ridden and malwares prone, that it requires computers with
multi-core processors, multi-gigabytes of memory, dedicated graphics
cards and massive amounts of storage just to provide average
performance. Thus, despite Moore's Law and dropping processor prices,
consumers still pay through the nose for systems that should have been
commoditised a decade ago.
Thanks to the Internet, the open source and Linux movements, the
commoditisation of computing is upon us. Google has taken the wind out
of Windows sails on the Web, free open source software equivalents to
costly Microsoft packages, such as OpenOffice, Evolution and The Gimp
are bundled with Linux distributions and the community appears to have
put up Ubuntu as the consumer Linux distro of choice.
Anyone who has played with Ubuntu will recognise that it's no more a
Windows clone than Maxc OS X is a Windows clone. However, if you know
how to use Windows, then you should have little trouble with Ubuntu.
The deal clincher, however, for most consumers, gamers aside,
considering a pre-installed Ubuntu computer - other than the low cost -
should be the fact that the systems already come pre-installed with
most of the applications they already need. I won't even go into the
security (and as a result further reduced cost) advantages that using
Linux provides compared to Windows.
Having played with the latest version of Ubuntu (Gutsy Gibbon), I can
say with a degree of confidence that it would be fairly easy to
configure a plug and play system that meets the needs of most consumers
using only an entry level hardware configuration. Everex has tried to
do this with its $199 gPC.
The true test of whether computers have finally become consumer
commodities is whether Walmart shoppers are capable of ignoring years
of Microsoft marketing hype and give the Everex a try. If computing
bang for your buck and worry free computing are issues, then it should
be a no brainer.
David Bass
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