Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Campaign against nuclear weapons testing, chase illegal whaling boats, lobby aginst big business polluting the environment - now that's cool. Point out that Apple Inc has toxic chemicals in its new star product and no recycling program for its batteries - now that's definitely not cool. Apparently so goes the thinking of many of the otherwise green Apple faithful.
In an update to the news that a Greenpeace report
"Missed call: the iPhone's hazardous chemicals" which can be accessed
from here , Apple
boss Steve Jobs has posted a detailed essay addressing concerns about
the company's environmental practices here .
In relation to hazardous chemicals such as polyvinyl chloride (PVC) and
brominated flame retardants (BFRs) which Greenpeace found in the
iPhone, Jobs states that Apple plans to Apple plans to completely
eliminate the use of PVC and BFRs in its products by the end of 2008.
What happens to iPhones sold between now and then, however, is left
unsaid.
Also mentioned by Jobs is Apple's commitment to recycling all of its
products including iPods in free take-back programs. However, not
mentioned by Jobs is the soldered-in battery issue of iPhone which was
singled out by Greenpeace as adding to the difficulty of the recycling
process.
Reading comments of some of the normally pro-environment Apple faithful
on sites like Wired , however,
one may be forgiven for thinking that Greenpeace has committed a
cardinal sin by daring to point out Apple is not quite as green as it
claims with regard to iPhone.
All of a sudden some Apple loyalists (and we stress some not all)
believe that Greenpeace sucks. Greenpeace is a bunch of hypocrites and
bullies for daring to conduct a scientific test that exposes the
untouchable Apple to what many would regard as legitimate criticism.
Yet in all probability Steve Jobs himself, unlike some of his company's
fanboys, would take this criticism very seriously, which is part of the
reason why he penned his statement. The other part is that it's simply
good business these days to be green.
Whatever you may think of Greenpeace, facts are facts. Right now,
according to scientific tests iPhones contain toxic chemicals and its
non-removable batteries are difficult to recycle. Shooting the
messenger is not the way to solve the problem.
David Frost
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