Stan Beer
Saturday, 02 June 2007 06:51
Opinion and Analysis
Google Earth is entertaining; Google Maps is useful; Google Street View is an outrageous and frightening invasion of your privacy. It's that simple.
The new Google product almost seems to be
designed to test the limits of what private information a company can
gather and what the public will put up with.
At the moment, you have one digital imaging company tasked with the job
of gathering high resolution street level images without permission of
real people going about their private business from a car mounted
camera in just five US cities. What can we expect in the future?
One can imagine that Google could outsource the same job to dozens of
digital imaging companies with hundreds of cars roaming the streets of
the world's major cities - if governments let them.
In its defence, Google may claim that anyone who feels that their
privacy is infringed by an image may opt to request that the offending
image be removed. Google may also claim that the images show nothing
that cannot be seen by anyone walking down a street. Neither claim is a
valid argument against charges of privacy invasion.
As web surfers well know, once an individual's privacy has been
compromised on the Internet by publicly posted information - whether
data or an image - the damage has been done. If a person's image has
been captured while picking their nose, walking into a brothel or in an
intimate embrace with their best friend's wife, the damage has been
done whether the image is removed or not.
Individuals walking down the street may see many things. However, they
don't have the capability of capturing everything they see on an image
database which is then made available for global viewing. To claim any
sort of equivalence between what an individual sees and images gathered
for Google's database is nonsense.
If the US Federal, State and Municipal governments don't outlaw the
current version of Google Street View, then it is likely that European
governments, with their strict privacy laws, will. At the very least,
the images should be blurred to the point where individuals cannot be
identified.
There is also another issue that Google, a company already spending a
portion of its annual budget on litigation, should be prepared for. If
a person's privacy has been compromised by Google Street View to the
point where they've suffered some sort mental, emotional, financial or
even physical damage, look out for law suits. In fact, even at this
early stage there may be individuals who feel that they fall into this
category.
Google is a great company that is on the leading edge of taking the Web
to the next level of its development. However, no-one has the right to
reach into our lives and put them on display like a gigantic Truman
Show.