Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Did you know that searches using the term "global warming" have had a marked spike since late 2006 after a spate of reports that scientists believe that mankind is responsible? How about that enormous spike in searches using the term "electric car" in June and July 2006 when the movie Who Killed the Electric Car was released? How do we know this? Google Trends told us. But if you want to know what's hot in the US right now, Google's Hot Trends will tell you.
Google Trends also tells us that web surfers are
currently highly concerned with issues surrounding global warming but
not compared to news of the latest antics or events surrounding
celebrities. For instance, there was a spike followed by an upward
trend on February 2 when a UN report was made public that global
warming was man made. However, this spike paled into insignificance
compared to the spike one week later when news broke of Anna Nicole's
death.
But that's all history. If you want to know what's on the collective
mind right now in the US, or on any day since May 15, minus the
background noise of searches on Paris Hilton, Anna Nicole, Britney
Spears, and other Hollywood celebs, as well as search terms such as sex
and porn, you can now check the top 100 daily searches. A glance at
Google Hot Trends, below the search bar on the Google Trends page,
tells us for instance that both fame and fortune competitions and the
US professional basketball league is on the minds of US web searchers.
The top ranking search term today is "on the lot" a competition for
aspiring movie makers, while "who won american idol" filled the number
six spot. Among the rest of the top 10 searches four involved queries
concerning the NBA. A search a few minutes later shows that "dancing
with the stars winner" has shot up to number one.
Right now, Google Hot Trends only has instant data for the US and only dates back to May 15.
So what's it good for - other than entertainment and amusement? Some
say it provides an instant barometer for the media, political animals
and the entertainment industry of what's hot and what's not. Is that
useful? Maybe - but for my money it's just another one of those
interesting Google search projects that should prove a popular enough
destination to sell more advertising.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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