Home Mobility What were they thinking? Lenovo builds a Lemon

Lenovo’s latest phone in the burgeoning Chinese market is called the – wait for it – Lemon. Maybe it sounds better in Mandarin.

Chinese manufacturer Lenovo has introduced a new phone to its local market called ‘Le Lemon’. It is a fully blown but low end smartphone that costs 599 yuan (about $100). Check it out here.

Lemons are not exactly symbols of high quality in the west – in fact they symbolise junk products. But apparently that is not the case in The Middle Kingdom, where the ‘elegant yellow’ colour of this phone is regarded as auspicious.

It’s being advertised as a Music Phone, and has above average speakers. Its specs are otherwise run of the mill, but nowadays even that is good enough. The Chinese 4G market is booming, and Lemons are coming into season.

Rough translation of the ad (courtesy of Google Translate with just a little journalistic licence):

Legend Music Lemon K3 (K30-T) version 16G 4G Mobile Edition (elegant yellow) TD-LTE / TD-SCDMA / GSM dual SIM dual standby.

Le Lemon K3 – a really good thing! We’ve put the effort into building the new king of phones! It’s hot! You can buy it from 10:00 on 12 December. Click here to win one!


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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire and editor of sister publication CommsWire. He is also founder and Research Director of Connection Research, a market research and analysis firm specialising in the convergence of sustainable, digital and environmental technologies. He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.






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