Beverley Head is a Sydney-based freelance writer who specialises in exploring how and why technology changes everything - society, business, government, education, health. Beverley started writing about the business of technology in London in 1983 before moving to Australia in 1986. She was the technology editor of the Financial Review for almost a decade, and then became the newspaper's features editor before embarking on a freelance career, during which time she has written on a broad array of technology related topics for the Sydney Morning Herald, Age, Boss, BRW, Banking Day, Campus Review, Education Review, Insite and Government Technology Review. Beverley holds a degree in Metallurgy and the Science of Materials from Oxford University and a deep affection for things which are shaken not stirred.
Bullseye was an independent digital agency for a decade until STW Group took a 50 per cent stake in the business exactly a year ago. According to its founder and chairman, Jim McKerlie, a veteran of the IT landscape in Australia who still owns a significant slice of the business, the organisation has always been more than a simple content provider or digital marketing specialist – Bullseye’s focus is on leveraging technology across a business in order to transform it.
Big data is poised for a massive ramp up in 2013 as enterprises seek nuggets of value in ever expanding flows of information – but there will be hurdles, not least the access to specialist big data skills.