ACMA has accepted an “enforceable undertaking” from Tiger after an investigation found that Tiger continued to email people despite repeated requests to be removed from mailing lists. ACMA also gave Tiger several warnings.
“This is one of a number of investigations in which the ACMA has found businesses have allowed faulty unsubscribe facilities to continue, in spite of repeated customer complaints,” said ACMA Deputy Chairman Richard Bean.
“This action is a reminder to businesses that that they should pay attention to what their customers are saying, test their email unsubscribe facilities regularly, and not simply set and forget them. Tiger has now committed to ensuring its unsubscribe facilities are functional and effective. Marketing to customers who have unsubscribed is not only against the law, it causes consumer frustration and that ultimately damages a business’s reputation.”
Breaches of enforceable undertakings can result in Federal Court action.