Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Australian Prime Minister Kevin Rudd is going direct – using live Web chat this morning for the first time – to engage voters directly through the PM Connect site.
With the Senate scheduled to vote on the Carbon Pollution Reduction
Scheme legislation this week, it is no surprise the topic of the PM’s Web chat was
climate change.
And around the time Mr Rudd was chatting online with people online
about Climate Change, Opposition Leader Malcolm Turnbull was posting
his alternative emissions trading scheme policy on his personal website
– and calling for the Government to withdraw the legislation.
Both politicians announced their web posts through social networking
utility Twitter. In fact, Twitter this morning acted like a firing gun
on the end of Parliament's winter recess and the start of a sitting week.
If you want to avoid politics in the next year, don’t even think about
social networking. It is the battlefield where all the major
political parties – as well as grassroots lobby groups – are seeking
an edge.
The PM’s online chat about climate change is expected to be the first of many.
The rules for participating in Mr Rudd’s live chat allow for only 20
people online – although obviously anyone can see the feed. The Prime
Minister’s office says the 20 participants are selected from many
hundreds of people that responded to Mr Rudd’s Climate Change blog of
last most.
The participation rules are likely to be refined as the PM live chats
continue. But there is still plenty of room to manipulate the
conversation, depending on the participants picked. It is not clear how
many online users took a feed from the live chat – nor whether the PM’s
office plans to post the transcript from it.
The PM’s communications unit is developing its live chat and social
media strategies on the fly. Certainly there is no formal Government
policies yet devised about the use of social media by departments and
agencies – and certainly none that would apply to political staffers
inside the PM’s office.
The Australian Government Information Management Office has some broad
guidance about the use of social media, but remains a long way from
developing any specific framework.
The GLAM-WIKI conference of Wikimedia Australia and cultural
institutions in Canberra heard that the most advanced policy work in
the use of social media within departments was coming out of the
Department of Environment.
The Prime Minister’s press office did not return phone calls
David Bass
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